| Work


"Being a designer I'm a futurist—I must explore, develop and present concepts and ideas towards that which may be, but does not yet exist. I love this unique relationship I share with uncertainty." 
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Indians prefer water to toilet paper and use plastic cups and empty bottles to hold water.This foldable disposable mug is meant for washing after using public lavatories in train compartments. It is inexpensive, holds 1.2 liters of water, and disintegrates within 15 minutes after use, solving problems concerning price-sensitive consumers, hygiene maintenance, and waste disposal.
Winner of Business World Design Excellance Award 2004 : Best Indian Concept.Nominated as Finalist at the INDEX: 2009 Award,Denmark

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Clip is an attempt to re-define a mundane object to breathe in fresh thoughts in the field of design for mass manufacturing: evoking ecological awareness and accountability. Realizing today’s and foreseeing tomorrow’s scenario, it was felt that howsoever people talk about eco-sensitivity, consumption of plastic house-wares would still be quite large enough to deplete our natural resources. One way to reduce consumption is to facilitate prolonged life of the same product. Improved longevity of Clip confronts the challenges of waste reduction and supports a productive economy by conserving the embodied energy that was originally used to manufacture it. 

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The common problem with regular ice trays was that they had to be twisted to pop out the ice cubes and after some time the tray gets unstable at the base causing spillage when kept inside the freezer. Water expands in solid state and this was the reason why the ice cubes get stuck within the walls of the tray due to lateral and normal adhesion. We wanted to use the scientific phenomenon of expansion to our advantage by nullifying the effect of adhesion. The WOW factor is that the new "ice drops" detach themselves when completely frozen. A signal that it is ready for consumption! Co-Designer: Suhasini Paul+++++++++++++++++++++++++++++++++++++++++++++

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Design Point : The top and bottom section is circular....but the neck is eliptical!
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SPOO is an attempt to re-think the ergonomics of a feeding spoon.
Peeling down to the heart of the (sub) conscious human behavior helped me
reveal the magic of effortlessness with design, creating a comprehensible, delightful and character-full product.
SPOO is perfect for both left and right-handed mothers, and it's ergonomically twisted grip keeps wrists from turning.
The soft tip ensures that it is safe for tender gums of the 3+ month olds.

It is an innovation for modern parents!
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Product: Sauce Bottle / Manufactured by Gluman. "Best Seller" in the category. Available pan India.
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Product : Butter Dish / Manufactured by Gluman
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Mr.Prick - Toothpick Holder
When mythology takes a humorus turn...Mr.Prick reminds us of Bhishma pitamah (Bhishm-Aaah!)The ancient bed of nails is back!
Just like transcendental fakirs would lie on sharp metal points hammered through wood, Mr.Prick makes your guests painfully amused. 
He is perfect for finger foods as well as jump-starting a good conversation.
Material : Rubber Wood
Designed in 2010 (Co-designer: Suhasini)

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Woudln't it be nice if we can just invite God into our houses?
According to Hindu belief lamp 'jothi' worship is one of the simplest ways of literally inviting God into our houses.
Battery operated LED Lamp: Deepam has made it one step easier.

Designed in 2004.

Mfd. by : GM Modular Pvt. Ltd.

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i felt light
Concept: Mood lighting
Materials: Felt + Light string
Co-designer : Suhasini Paul
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Just Like A Dream
120 Modular mood lights created for a leading fashion designer friend: Rahul Mishra to showcase his Spring-Summer 2012 Collection at Wills Lifestyle India Fashion Week. 
Materials:Crochet Fabric + LED + Plastic Jars  
Co-designer : Suhasini Paul
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Neontetra, a product of Industrial Craft called Neon bending is one such mood lamp which breaks the 100 year old tradition of glass tube bending in 2 Dimension. The 3 Dimentional look has been crafted using the geometry of a Tetrahedron. 
Possible in pink, blue, red, green and yellow hues Neon Tetra is sustainable: looks high tech, cold to touch & consumes lesser power compared to light bulbs.
Co-designer: Suhasini Paul
See how Neontetra was crafted : Neontetra Process
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PRISM: Night Lamp
Designed in 2004. Manufactured by GM Modular Pvt. Ltd.
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PLAY: Angle and Batten is a set of two bulb holders aimed at a combination of 3 elements: functionality – appropriate use of material/technology (quality) – expressiveness (semiotic relevance and aesthetic originality).

Manufactured by GM Modular Pvt. Ltd. 

Note: Best Seller in the trade since 2004.
Exhibited at G20 Best Design, Seoul \ Korea 2010, an exhibition of good design products from 14 countries.
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Ceiling Rose 
Designed in 2004. Manufactured by GM Modular Pvt. Ltd.
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Designed in 2004.Manufactured by GM Modular Pvt. Ltd.
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2 Pin Conversion Plug
Designed in 2004. Manufactured by GM Modular Pvt. Ltd.
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Hummer: Plug in - Ultrasonic Mosquito Repeller with indicator.
Mosquitoes are very sensitive to ultrasonic sound which is inaudible to human beings and pets.
Designed in 2004.
Manufactured by : GM Modular Pvt. Ltd.
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e-book: Spike Guard 

Designed in 2004.Manufactured by : GM Modular Pvt. Ltd.

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4+1 Power Guard with master switch and ring indicator. Available in 3 variants. The form factor was inspired from a pea pod!

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Shloka: Edge Glow Divine Mantra Bell

Rejuvinate, revitalize and recharge your mind, body and soul with the powerful chants from the Vedas and Upanishads as they resonate within the four walls of your home while welcoming your guest at the doorstep. Sholka enables you to switch to a better world!
Designed in 2004.
Manufactured by : GM Modular Pvt. Ltd.
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The sacred geometry of the Flower of Life renders this polyphonic door bell, a contemporary sculptural feel to an otherwise mundane electrical product. Flora serves as a wall art piece with a definite purpose!
Manufactured by : Fybros Electric Pvt. Ltd.

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Manufactured by: Gold Medal Pvt. Ltd. 
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Manufactured by: Vimal Switches Ltd. 
View range:https://youtu.be/BHb4bdGK5KY
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Instant Water Heater
  
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Manufactured by:LG Electronics India Pvt. Ltd.

The design team consisted of the following members: Y. Cho, S. Kim, Paul Sandip, C. Sorab & R. Kumar.

View product:32"LS3000
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Manufactured by:LG Electronics India Pvt. Ltd.

With this Innovative transform TV you can now easily convert TV stand to rack. It's convenient, space saving and a unique innovation based on design. It immensely enhances the utility serving the Indian consumers requirement. 
Design team: Paul Sandip, A. Sircar, C.Sorab, Yongseok K and Y.Cho 
(View product:Transform TV)
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LG Song Star is an "Indian insight" product designed by PAUL during his tenure at LG Design, India.
The idea was to create a lifestyle accessory for the living room, hence a detour from a techno to a more sculptural look.  It is available in two variants, NK230 (with a Wired Mic), and NK330 (with a Wired Mic and an additional Wireless sub-Mic). View product:LG Songstar

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Wind dry function was an existing feature in LG washing machines. However, it had never caught the sight of customer because it was located under the handle in the window. Bringing this feature to surface revived this feature. Washing machines prior to this design had single color top lid. The overlap design language helps create a dual tone effect thus several permutations and combinations of color and finish led to increased number of SKU's which provided consumers a wide array to choose from. View Product: SPIRIT

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The idea was to move away from one-point floral graphics to a more wide spread door graphic without hindering the sight of what's cooking inside! It was identified that creating a multi-layered progressive pattern would lend a high-tech yet transparent feel to the glass door. Hence, the square pixels were taken on top of the hairline finish of the microwave door.
Design Team members:  Paul Sandip , Y.Cho and R. Ranjan (View Product: Microwave)

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The project aimed at bringing a new dimension to the variety of prints and patterns already available in 258 Ltr. Frost Free Refrigerators of LG. It was identified that creating a layered pattern would add more interest to the products aesthetics. Hence, the geometric micro texture was taken as background layer and depth of field was added to the leafs to create a 3D effect. The door sheet was developed in Korea with vendors of LG and the door was formed in India factory.
Design Team members:  Paul Sandip , Y.Cho and R. Ranjan (View Pattern : Refrigerator)

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Conceptualized dynamic surface graphics and implemented the idea with the most economic techniques available with local vendors. The entire floral pattern was hand drawn then converted into vector format for production of transfer stickers. India Glory was mass produced from 2008 to 2011 and was the first to introduce full panel graphics on Split Air Conditioners in the Indian market. Design team consisted of the following members: J.W.Kang, Paul Sandip and Arpan Maiti. (View Product: Glory)

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Designed a low cost  "dry storage" pedastal for Whirlpool Direct Cool Refrigerator which not only  increases the height of the refrigerator for better cleaning underneath, the additional 10L of dry storage space for non-refrigerated items like options, potatoes, etc. ensures hygiene and proper space utilization in the kitchens.
The original product idea has been design registered by Whirlpool of India. However, this innovative concept has now become a standard utility in almost all the brands of Refrigerators selling in the Indian market since 2005, making it an "Iconic Best Seller". View Product: Utility Drawer

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This mobile holder solves a very common problem faced by numerous mobile phone users i.e. not finding a right place to keep their mobile while charging it in homes, offices, hotels, trains etc. This cradle becomes an instant charging station anywhere there is a wall socket. The simple design and durable construction will keep your cord and device up off floors and desktops! Mobihold is Foldable, light weight & ultra compact travel charging base for avid travelers. The inbuilt cable manager helps neat winding of the extra cable from the charger. The anti-skid base pad provides unimaginable grip to your device even at acute inclinations. Client: RIONA Electronics Pvt.
View Product: Mobihold

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It is the world's first and only Blind Positioning wireless charger. A minimal design married with the latest Qi technology gives you freedom from low battery blues. Qitah has a couple of configurations: a) one that holds the phone at an ergonomic 40-degree angle – best for office desk scenarios b) other when collapsed at a sensible 7 degrees for your night stand/side table or hotel room.Qitah is a wireless charger based on the Qi standard. It will work with any Qi compatible device like the Nokia Lumia 920, Nexus4, Samsung S4 (with Qi cover or QiCard), HTC Droid DNA, Nexus7(2013) or any device that can be made Qi compatible like the Samsung S4, S3, Note2 and the Lumia820. View Product: QITAH

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Often a night lamp intrudes your cone of vision and takes your sleep away.Planet-G with a simple scroll can help you turn over the direct light into a more diffused glow.Designed in 2004.
Mfd. by : GM Modular Pvt. Ltd

Nominated for Elle Decor International Design Awards 2009

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Bathroom slippers that allow water to flow below them...and so you don't slip on wet tiles!
Design point : Ridges both on top and bottom surface...for your feet and floor!
Material : Rubber...for that soft feel.

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A youthful piece of monolithic furniture for creative/casual spaces which allows two different styles to sit on: Pillion and Rider.
/toto/ is lightweight, durable with high strength to weight ratio as well as fire resistant.
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Sweetheart_Lover's Chair


Love blooms when two hearts meet. A chair for two...a desire so honest... to be expressed un-selfconsciously.
Sweet Heart is the manifestation of my imagination of a piece of furniture that makes a poetic connection between design and simple gestures in human relationships – like caressing your loved one. A couple can sit together, on top of each others lap. Adjust to a comfortable seat height and lock – unlock the tilt.
The chair’s silhouette just happens to be indicative of the heart shape, the most common and most widely recognized symbol of love.
Winner of Elle Decor International Design Award,EDIDA2010.
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Sweet Heart in Pearl White & Peach Pink (with foot rest)
Model: Smarika | Styling: Suhasini | Photographer: Paul 

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Peruzzi_17th Century
Peruzzi, named after the famous style of diamond cut, is a collection of a Coffee Table / Chair and Ottoman in light weight steel frame with truss construction.  The collection aims at contemporizing the 17th century style of Vincent Peruzzi, a Venetian diamond polisher and brings home luxurious comfort in steel.
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MingBling


Ming Bling is a contemporary version of the Ming Chair, one of the most significant art and craft achievement in Chinese Ming dynasty. The proposed design is in simplified geometry keeping the main characteristic of the curve arm depicting minimal opulence through finish of the bent pipe and the stamped pattern texture on the leather upholstery. 

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FRAChair! [frak-cher]
Finding usefulness in destruction
...a cracked glass...inspired me to create this arm chair.





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Mr. Chair is a curious four legged piece of electrostatic furniture for kids and adults who hate to grow up!
Considering that play is the work of a child. This is an attempt to trigger CURIOSITY, the most important  characteristic  of children / creative adults and bring about this human experience  through a chair. The 3 attributes I choose to demonstrate were the imagination of a painter, curiosity of a scientist and the enigma of a magician. All of which were found to be as aspirations when asked to children about their future professions.
How does it work?
The agility of hyperactive kids using this piece of furniture with all their enthusiasm would generate electrostatic energy within the polystyrene balls by just shaking the chair, which then would create a curiously delightful sight all by itself.
It comes in 3 variants:
(A)   Mr. Scientist – transparent with white polystyrene balls.
(B)    Mr. Painter – yellow opaque seat with transparent base and yellow polystyrene balls.
(C)    Mr. Magician – translucent seat and opaque base both in red with white polystyrene balls.
Additional note: It was the 62th birthday of my favorite designer Philippe Starck on the 18th of January 2011. I wanted to pay homage to his childlike curiosity hence created a playful version of Mr.Impossible.
Mr.Chair was shortlisted for Red Dot Award 2011, Design Concept.
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ZERO  is based on the concept of something  suddenly becoming more noticeable in its absentia. ....
The absence of the sitting surface makes this furniture piece a thing of curiosity, hence attracts the onlooker towards it. ZERO is meant to excite the curious & experimental nature of children and creative adults who immediately would want to experience this new sitting device.
ZERO is a unique seating device in thermo-setting polymer who's design gets enhanced with the 'Pearlescent' colors bouncing off different shades through its mysteriously engulfing structure. Designed in collaboration with MERCK Ltd, a global leader in performance materials and special effect pigments. Produced as limited edition : 2013. 
View product: ZERO

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Mr.Poppins
Sweet stool for sweet kids with a sweet tooth :)


In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. 50 years later I was born.
Mr.Poppins is an animated piece of furniture. It seems to crawl up to you when your own legs tend to become jelly.
 For your kid’s tasteful interiors, Mr.Poppins comes in three flavors: Poppy Pink, Red Tuna and Mint Green.
After 33 years of walking this earth, I paid my tribute to my favorite childhood candy love, Parley Poppins.
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video
For details visit : www.pinkelefant.in
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Children have an irresistible propensity towards personalizing their belongings. This is an example of user-centric design, where the users themselves give us the ideas !Designed in 2002.Manufactured : Interplast Pvt. Ltd., MumbaiCo-designer : Suhasini Paul
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A small measure to ease your measure.
EZ. can be comfortably picked up from even smooth table tops.

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Paper Clip in the form of one of the most favourite pets - Dog!
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Size : 2.5 X 4.0 cm Material : Stainless Steel 
Use : Letter opener
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Stainless steel bin with rubber lid + magnetic cactus : home for the urban thorns in your office table.
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Love Case

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Dare to bare out-of-doors?

See-through blindfold is inspired from the silk/satin love laces which have ruled the boudoir while you try blindfolding your partner to heighten the pleasures of imagination through adult fantasy play. 
This time: Peeking is allowed! 
I propose a fashion glare which tries to capture the sensuousness of satin folds - the smooth silky flow and the deceptive transparency of lace. It gives a feeling to the onlooker that you are blindfolded and titillates his senses, running him wild.

Best features:
1) Lusty - bring the excitement out-of-doors!
2) Stylish – flaunt your oomph factor!
3) Deceptive –feels like the beholder is blindfolded!


















...save your teeth over beer!
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Ceramic ash(tray)pot fulfills functional requirements with its poetic form to satisfy our metaphysical needs.
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TheHIGHWAYMAN-glares - Knotty glares...for those who ride it best!
Winning Entry : Opus Design Award 2006, Japan
(Designed and prototyped in 2003)

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Project was to re-design a pop-up toaster.
Technical complexity dealt with an innovative approach resulted in KRIS.

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